Energy in Common- Flip that switch!

The smell of cooking fires.

Certainly one of the sensory souvenirs we left Africa with. Indeed throughout the developing world, energy poverty (lack of access to clean, safe, reliable energy) is something you can physically feel.

Energy in Common is a wonderful organization that uses the fundamentals of micro-finance to help entrepreneurs in the developing world improve their livelihoods through clean, modern energy technologies. In turn, lenders from the developed world get carbon offsets for their investments.

Our 30 sec spot for EIC attempts to tell this story in an energetic and passionate way. Take a watch! Its sure got us looking at every light switch we flip as a small miracle.